The top intent signals for GTM Engineers in 2025 include profile views, job changes, competitor engagement, website visits, hiring signals, and keyword alerts. These signals convert between 15% and 45% into meetings depending on the workflow, quality, and timing. Smart GTM teams layer 3–5 signals to multiply meetings by 3–5×.

👉 You’re in the right place if…

You’re tired of “0,5% reply rate” from cold outbound campaigns, tired of guessing who’s ready to buy, and you want a GTM playbook built on real buyer intent, not vanity metrics.

In 2026, GTM teams that scale fastest have one thing in common:
They layer multiple intent signals, automate the workflows behind them, and strike when timing is perfect.

This is the full breakdown.
The same one we use internally at ReactIn to book meetings at insane rates in 2025, and the same one top GTM engineers use today (average reply rates from our campaigns are 25%)

Let’s dive in.

Why Intent > Lists in 2026

Most outbound fails for 1 simple reason:

People don’t buy when you contact them.
They buy when they need (when the pain is at its peak)

Signals → Timing
Timing → Conversion
Conversion → Revenue

Intent-based outreach is not "being smart."
It’s "not being dumb."

And with tools like ReactIn, Clearbit, BuiltWith, Clay, and ad-platform audience signals… You now have more intent data than ever.

Here are the 12 highest-performing intent signals, with:

• realistic meeting rates

• lead volumes

• ROI expectations

• workflow overview

• best tools

• example DM copy (my copywriting style 🧙‍♂️)

THE 12 TOP INTENT SIGNALS GTM TEAMS USE IN 2026

Below are realistic benchmarks.
No fairy-tale numbers.
Just what we see across 1,000+ ReactIn accounts and our GTM experts' network.

1. LinkedIn Profile Visitors (Premium Only)

Meeting rate: 32–45%
Monthly volume: 50–600 leads, depending on the quality of your posts
ROI: ⭐⭐⭐⭐⭐
Tools: LinkedIn Premium + ReactIn

Why it works:
If someone checks your profile → they already know your name → easiest meeting of your life.

Workflow:

• Set up ReactIn SmartList “Profile Visitors” (dedicated tutorial here)

• Auto-enrich: Company Size, Description, Job Title

• Add AI column → “Is this lead in my ICP? YES/NO”

• Campaign → Invitation + DM

• Filter: AI column = YES

Example DM:
“recently got LinkedIn Premium so I can finally see who visits my profile and your name popped up {{First Name}}😊

Curious: were you just checking my background, or looking into LinkedIn automation tools like ReactIn.io?”

2. Competitor Post Engagers (Most Underrated)

Meeting rate: 21–37%
Monthly volume: 150–1,500 leads, depending on their niche
ROI: ⭐⭐⭐⭐⭐
Tools: ReactIn Spyers

Why it works:
They like → comment → react
= they’re searching for something your competitor said.

Workflow:

• ReactIn Spyer on competitor founder + CMO + Customer Success + Product

• Enrich and filter by ICP

• DM them instantly after their engagement

Example DM:
“Hey {{First Name}}, noticed your interest for marketing automation, happy to share how others switched to {{Your Solution}} if helpful.”

3. ICP Engaging With Your Posts

Meeting rate: 25–42%
Monthly volume: 30–300 leads
ROI: ⭐⭐⭐⭐⭐
Tools: ReactIn “Lead Magnet Distribution” AND/OR “Pixel”

Workflow:

• Track all engagers

• Enrich

• DM instantly after ≥3 engagements within 30 days

Example DM:
“Love that you’ve been following my content {{First Name}}, curious, is marketing automation a priority for you this quarter?”

4. Job-Change Alerts

Meeting rate: 38–50%
Monthly volume: 50–300 leads
ROI: ⭐⭐⭐⭐⭐
Tools: LinkedIn Premium, Clay, Pronto, Trigify, etc

Why it works:
People in new jobs have:

• new goals

• new budgets

• new freedom

• new expectations

Workflow:

• Track job changes in Clay

• Cross with ICP attributes

• DM within 48h (connect those tools with an outreach tool like ReactIn or other)

Example DM:
“New role, love it! 🎉 If you’re planning your first 90 days, happy to share marketing automation stack top teams use in 2025. Just say "GO" to receive it 📤”

5. Website Visitors (The Classic)

Meeting rate: 20–32%
Monthly volume: 80–600 leads
ROI: ⭐⭐⭐⭐⭐
Tools: Clearbit Reveal, RB2B, Vector

Workflow:

• Identify companies visiting your site

• Match job titles

• Auto-DM founders/buyers (connect those tools with an outreach tool like ReactIn or other)

Example DM:
“Saw your team checking solutions in marketing automation, want a quick audit?”

6. Tech Stack Installs (Buying Signal #1 in 2025)

Meeting rate: 18–28%
Monthly volume: 300–2,000 leads
ROI: ⭐⭐⭐⭐
Tools: BuiltWith, Wappalyzer, Clay

Workflow:

• Detect who installs competitor tools

• DM instantly after install

• Reference the tool gently

Example DM:
“Hey {{First Name}}, noticed you guys are testing {{tool}}, curious what you’re trying to solve there?”

7. Funding Rounds (Especially Seed/Series A)

Meeting rate: 20–35%
Monthly volume: 100–500 leads
ROI: ⭐⭐⭐⭐
Tools: Crunchbase, Clay

Workflow:

• Track new funding

• Enrich founders + buyers

• Outreach within 48–72h of announcement

Example DM:
“Saw the fundraise, congrats! 🚀 Want me to share the GTM stack other teams your size put in place after raising?”

8. Social Media Keyword Alerts

Meeting rate: 15–25%
Monthly volume: 100–500 leads
ROI: ⭐⭐⭐⭐
Tools: Talkwalker, Buska, Trigify (and soon ReactIn too)

Why it works:
People literally say their pain publicly.
You just show up.

Example keywords:
“outbound tool”
“LinkedIn automation”
“GTM help”
“fundraising help”

Workflow:

• Detect keyword + author

• Enrich

• DM with relevant angle

Example:
“Hey {{Name}}, saw you discussing {{keyword}}, want a quick demo?”

9. Account Followers (Competitors or You)

Meeting rate: 10–18%
Monthly volume: 500–1,000 leads
ROI: ⭐⭐⭐
Tools: ReactIn Profile Followers Scraper

Workflow:

• Scrap competitor’s last 1,000 followers

• Filter by ICP

• DM with social proof

Example DM:
"Hey {{First Name}}, saw you follow {{competitor}}, a few of their users switched to us recently, want the reason?"

10. People Reacting to Funding Announcements

Meeting rate: 18–30%
Monthly volume: 200–700 leads
ROI: ⭐⭐⭐⭐
Tools: ReactIn, PhantomBuster

Workflow:

• Track reactions on posts like: “Company X raises $20M”

• Reactors = high signal people in the ecosystem

• DM with a value offer

11. Cold Lists + Enrichment (Still Works but Lower Intent)

Meeting rate: 8–15%
Monthly volume: Unlimited
ROI: ⭐⭐
Tools: Waalaxy, Expandi, HeyReach, ReactIn, …

Workflow:

• Import CSV

• Enrich

• DM at scale

• Follow up with curiosity hooks

12. Product Usage (BOFU Intent)

Meeting rate: 45–60%
Monthly volume: 10–200 leads
ROI: ⭐⭐⭐⭐⭐
Tools: ReactIn API + your SaaS

Workflow:

• Trigger DM when someone signs up

• Trigger again after a specific usage

• DM from the founder

Example DM:
“Hey {{First Name}}, saw you tried {{feature}}, anything blocking you right now?”

THE FULL TABLE (REALISTIC 2025 BENCHMARKS)

The Best “Layered” GTM Workflow (What GTM Engineers Actually Use)

Here’s the real playbook high-performing GTM teams use:

TOFU → MOFU → BOFU → Closed Won

TOFU (Audience Growth):

• competitor engagers

• profile followers

• website visitors

• keyword alerts

MOFU (Warm Intent):

• your content engagers

• job-changers

• ICP profile visitors

• funding rounds

BOFU (Buying Intent):

• product signups

• feature usage

• demo page visits

• pricing page views

Conclusion

Intent is the new gold.
And GTM teams who master these signals simply crush everyone else.

Stop spraying outbound.
Stop guessing.
Stop hoping.

Track intent → Automate workflows → Start conversations → Close deals.

If you want to operationalize all of this in 15 minutes, start your free ReactIn trial today (no credit card needed).

François D.