When AI promises insights but delivers nothing
You kick off an AI enrichment batch expecting rich firmographics and contact details… but instead, every row shows 0 results. No error message, no partial data—just an empty dataset. If you’ve felt the sting of wasted credits and stalled workflows, this guide is for you.
What’s really happening?
Clay’s AI enrichment relies on external data providers and valid session tokens. When it returns zero data, it typically stems from:
External API downtime: the third‑party enrichment service (ZoomInfo, Clearbit, etc.) may be temporarily unavailable or rate‑limited.
Expired session or missing credentials: your Clay session token or API key for the enrichment provider may have lapsed, leading to silent failures.
Invalid input data: some records may lack sufficient identifying information (e.g., company domain, email), causing the enrichment lookup to return empty.
Without an explicit error, Clay simply populates 0 results, leaving you guessing.
1) Quick-fix: restore AI enrichments now
Check provider status
Visit the enrichment provider’s status page (e.g., Clearbit Status) to ensure no current outages.
Refresh your session
Log out of Clay and back in, and verify your enrichment API keys in Settings > Integrations are still valid.
Validate input fields
Confirm that each record has the required identifiers (company domain, email). If missing, supplement entries and retry enrichment.
Relaunch the enrichment
Select the affected rows and click Enrich again. You should see data populate instead of zeros.
These steps typically restore data retrieval in minutes.
2) Prevent future zero-results batches
Monitor API limits: track your provider’s monthly call usage to avoid unexpected rate‑limits.
Pre‑validate records: run a quick audit to flag rows missing key identifiers before enrichment.
Enable alerting: set up notifications for any enrichment job returning >50% empty results, so you can act immediately.
Proactive checks keep your enrichments flowing.
3) How ReactIn guarantees rich enrichments
Tired of running dry? ReactIn’s built‑in enrichment merges multiple sources server‑side, so you never get zeros:
Multi‑source fallback – ReactIn combines data from five providers; if one fails, another fills the gap instantly.
Automatic credential rotation – API keys and tokens refresh seamlessly, avoiding silent auth failures.
With ReactIn, your contact and firmographic enrichments always return actionable data—no more empty batches.
Ready for guaranteed enrichments?
Switch to ReactIn today and see richer, more reliable data in every campaign.
